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How to Dominate Search Engine Results

The internet has become a crowded, highly competitive marketplace. New technology, however, allows for more robust, direct marketing to your customers. The question then becomes, “How do you get your website and products in front of your customers?” The answer? Making sure your business website covers as much ground in the search engine results pages. […]

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Can Online Reviews Help My Search Rankings?

Online Reviews and Search Rankings? This is one of the most popular questions we get when meeting with clients to discuss their online presence. In a short answer: No. In a longer answer: Absolutely. Here’s why. Bing Search Engine Results for “dallas sushi” For the purpose of this blog, I went to both Google and Bing […]

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The Advantages of Facebook Ads For Your Business

Facebook ads have gotten a bad rap. I hear of people complaining of low click-through rates, wasted money and no conversions from their ads. GM even pulled their ads from the social media giant completely, only to announce that they were returning after an 11 month absence. One of the keys to running a successful […]

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3 SEO Benefits of Business Blogging

The business blog has become practically a must-have for any business looking to expand their online presence. Beyond the fact that it’s a popular vehicle for information among readers, blogs also add massive amounts of SEO value to your site. This means greater online visibility for your business, more qualified leads, and more sales. So, […]

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CPM or CPC? Which one is right for me?

The definitions of CPM and CPC are simple. CPM is defined as cost-per-thousand impressions. So you could have your ad shown 1,000 times and have zero clicks, yet you still have to pay a specified price that is agreed upon before the ads start showing. CPC is defined as cost-per-click. Meaning, you could have your […]

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