Google’s local 3-packs appear at the top of search results for many search terms and are valuable sources of clicks for local businesses. The algorithm for these map packs is a bit different from local organic results. Your Google My Business page, reviews and citations play a larger role here.
If anyone guarantees “#1 rankings”, you should quickly run in the other direction. Google itself cautions against dishonest guarantees, which are usually backed by some confusing or ambiguous language that allows paid ads, branded terms or terms with little traffic to satisfy the guarantee. Google’s algorithm constantly changes, your competition changes, and clients themselves may take actions that affect their own rankings. Don’t be fooled — no one can guarantee #1 results for competitive terms.
Your results depend on a tremendous number of factors, including competition, where you rank before you start with us, domain authority, optimization done so far, and much more. While we can typically show traffic improvement within 60-90 days, SEO is a long-term investment and clients must be patient during the process. We can deliver immediate results with PPC advertising.
n most cases, we won’t require you to rebuild your site. Many clients come to us with poorly designed or outdated sites that are seriously hampering SEO efforts or conversions. In some cases, it makes very little sense to make a financial commitment to increase traffic if the site is fighting you every step of the way. We’ll recommend a new site if we think you need one, but that’s your option, of course. If you want us to build or rebuild a site, we do have a full-scale design and development team in house and we have a beautiful portfolio.
All of our SEO staff is in-house. Language is critical for SEO, and should never be performed by overseas contractors. Many companies without an in-house SEO staff outsource to contractors in India, China and the Philippines — these sources are notorious for spelling and word choice errors, outdated strategies and short-sighted goals. We will never risk damaging client websites and rankings by resorting to this practice.
