CPM or CPC? Which one is right for me?
The definitions of CPM and CPC are simple. CPM is defined as cost-per-thousand impressions. So you could have your ad shown 1,000 times and have zero clicks, yet you still have to pay a specified price that is agreed upon before the ads start showing. CPC is defined as cost-per-click. Meaning, you could have your […]
Read More »