Category: Analytics Demystified

Time on Site
Time on Site
Advertising on the Web

What is Time On Page?

Time on Page is a funny metric. Who cares how long someone spends on your website, right? As long as the people find what they

Bounce Rate
Analytics Demystified

What is My Website’s Bounce Rate?

Of all the analytic metrics out there, one of the ones I get asked the most is “What is a bounce rate?”. This metric is