Google wants to deliver great websites in search rankings. We believe that content is the most important factor when determining ranking order.
content writing services | blog writing
We focus on original, easy to understand content, while giving search engine the depth they crave.
Focusing on popular keywords and expanding content based on these is a key factor in rankings.
We only employ local content writers. We will not outsource this critical aspect of your website’s success.
Have great content for your blogs. We employ relevant SEO to maximize the your blogs reach, while creating content users can count on.
Your website needs content for blog posts, product pages, service pages, landing pages and, well — the whole site. Our content writers add engaging content that leads to conversions, shares and links.
We use content optimization in our content writing process or for your existing content. We make sure your content is fast-loading, easy to read, and contains the proper keywords, headers, links, etc. Our goal with content optimization is to make your content rank better in Google and convert more visitors to customers.
Advertising copywriters write sales copy that helps people decide to take action. Ad copywriting is often overlooked, but great copy in ads makes a huge impact on clicks and conversions. For search ads, ad copy directly impacts your cost per click. Skilled advertising copywriters help make many of our digital marketing strategies successful.
Blogging plays a role in creating relevant content for keywords. Quality blog writing services give your site content that ranks well in Google, supports other content with internal links, is shareable on social media, and can earn quality links back to your site. That’s why blogging is a part of our strategy for all of our search engine optimization clients.
Since blogging is a part of all of our SEO campaigns, someone has to do it. If you have skilled writers on staff, we can provide content consulting. We’ll research topics that provide content missing from your site, answer common questions related to your services, provide super-valuable information, or just discuss something very interesting.
When we distribute your content (blog posts, video, infographics, etc.) through paid advertising and social media, that’s content promotion. The more people who see your content, the more value you’ll get from it. We promote content through PPC and programmatic ads, influencer outreach, email marketing, social media and more.
To find out what potential customers are searching for, we use several tools to perform keyword research. We generally start with a list of 100-200 keyword phrases. We also use google’s suggested results to find relevant keywords to the main phrase.
Our content team makes a priority list based on more than just search volume. We look at the competition for each term, search trends, gaps in your site content, backlink potential, and social signals.
Your content must satisfy the user’s search intent! How do we know what users are looking for? We look at the search results to see whether service pages or blog posts are a better option.
Before writing, we make a plan. We consider the length and type of content for your audience. Our concept needs to be something unique, so the team spends time on creative ideas. We also make a list of relevant terms to include in the page.
In the final phase of our process, we create a brief that outlines the content and maps out the page we’ll write. The website content writer then creates the content, finishes it with a great call to action, and adds graphics from our design team.
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We have content writers in house. They’re knowledgeable about best SEO practices and also work with our Director of Search on content strategy. We use content to answer questions and fill gaps in site content where there is a high search volume. We also consult with our clients each month on content ideas.
We recommend that you post at least 2 times per month. Your blog needs to be updated regularly. If you can only write or afford one blog post per month, just make one post. On the other hand, don’t just post boring information that no one will want to read. Content that has a high bounce rate can actually hurt rankings.
Whether you’re interested in working with us or for us, we’re always happy to chat. For Inquiries: 214-446-2240
675 Town Square Blvd, Suite 200, Building 1A, Garland, Texas, 75040
PO Box 1001 Midlothian, TX 76065
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