Winning the Battle Against Old and Incorrect Content

I’m old-fashioned, I enjoy a physical copy of a book to read. I went to a website for a local bookstore and began searching for their hours of operation. I found it displayed prominently on their site, so I headed out to go pick up a copy of a book that had been recommended to me. Once I got there, I was surprised to see that they were closed. I was taken aback because their website clearly stated that they were open from 8am – 9pm. It was 8:30pm. I waited until the next morning to call the bookstore and lodge my complaint against them. Come to find out, their new hours (8am-8pm) had been in effect for almost 6 months! I asked why they haven’t updated their website with the current hours of operation. Their response was “We never thought about it.” Which leads me to the subject of this blog post. Old or incorrect content on your website is a deterrent for potential customers to become current customers. Even if it’s something as simple as your store’s hours of operation, a price on an item, a phone number or where you are located. Not only do search engines pull valuable information from your website to display on their search engine results pages, but when customers are looking on your website for pertinent information, it needs to be correct, or you may lose them as a customer for life. Baggies 47 believes in keeping your website current and correct. We have maintenance plans that allow you to have us make an unlimited number of changes on your website. If your website needs updating, contact us today and let us handle the work.