When your company is approaching the bottom line, marketing cannot be on the chopping block. By choosing SEO (Search Engine Optimization) as part of your online marketing strategy, you can save money and reap the benefits over a longer period of time than traditional Pay Per Click Campaigns (PPC). Paid advertising has its value but once the campaign is over your exposure is over. The paid billboard comes down, the magazine does not print your name any more, and stopping PPC means your presence falls from the top of the search results. SEO campaigns encourage slower and more sustainable grains than more traditional advertising approaches. Your investment can continue to show a great return even after the campaign has ended. Your company will be able to build trust with users, save money, and drive relevant traffic.
Organic Search Results are Preferred
Research shows that 81% of users find their destination through search engines and that organic results are clicked on 8.5 more times than paid results. SEO is not about being at the top of my list but being the best presentation on the list. Customers are becoming more savvy when it comes to search engine results. Organic results are more respected and trusted and as such, are starting to skip the top ads. Users know that just because you paid the most to be there, does not mean you earned the right to be. This will also bring you better quality leads.
SEO is Cost Effective
SEO has been proven over the years to be one of the most cost-effective forms of online marketing and delivers a higher return for every dollar invested. If you implement an effective SEO strategy, you can attract thousands of targeted users to your website. The ongoing effect that SEO provides is that it continues to build momentum over time leaving you to focus on other aspects of your company while SEO does the rest.
Web traffic from an excellent SEO strategy has high conversion potential. Customers are more likely to purchase goods or use services by finding your company through organic results than paid ads. This form of campaign is highly targeted too. SEO allows you to utilize keyword analysis so you can find out just how big the market is or how many people are searching for an exact keyword.
The internet has become a crowded, highly competitive marketplace. New technology, however, allows for more robust, direct marketing to your customers. The question then becomes, “How do you get your website and products in front of your customers?” The answer? Making sure your business website covers as much ground in the search engine results pages. Here are a few ways to make that happen.
In the past few years, local searches have taken over prime real estate in the results pages. Just take a look at my lunch search below! The first thing that pops up and takes up the entire page is the Map search showing you what’s around you! Local SEO means making sure your NAWP (Name, Address, Website, Phone number) are correct across all facets of the web. By monitoring your business’ web presence, you will show up in Map searches when someone is looking for your product or service in your area. After Google changed how they display local search results, businesses do not have to compete for the top spot but the top three.
Regularly writing a blog that answers common questions that people may have about your business increases your authority and the chances of popping up in search results when someone does a specific search for that blog’s subject. If you are a HVAC repair company, you want blog content that answers a common question like “Why is my AC unit leaking?”. If you have a blog dedicated to that specific subject, your likelihood of getting clicks goes up tremendously!
Pay Per Click
Pay Per Click is a great way to get people who are looking for your services and products to your website. If you set up and monitor your ads wisely you can see significant returns on your investment. The search engines’ goal is to return quality results, but not necessarily the highest bidder. If the top paying ad is not helpful, customers will never click on it. Search engines want the best ad for the search, not the highest paying.
Content on your site must be fresh, keyword-centric, and well-written. Fresh content is one of the major foundations of Google’s relevancy algorithms. Do not post content that is full of errors, duplicated, or boring. A great way to stay on top is to keep Google happy.
These are just a few ways to get more of your business in the search engine results pages. For an in-depth consultation, contact us and we’d be happy to sit down with you to discuss your needs.