A .org domain name helps you become a well-established brand of trust and integrity. One of the original top-level domains (TLDs), it became the choice for organizations dedicated to serving the public interest. Today, .org domains are considered some of the most trusted on the internet and tailor-made for non-commercial entities like:

• • Non-profits
  • Foundations
  • Cultural institutions
  • Religious organizations

If you’re operating one of these, people expect to find you in the .org community. However, commercial organizations can also benefit with a .org domain linked to the business’ charitable arm while other domain names protect the brand.

If you’re looking to buy .org, you likely have a unique set of goals compared with other organizations online. It’s not about profits and losses or buying and selling. The .org domain is about the measure of good you bring into the lives of each individual you serve. It can help you:

• • Build trust. .org conveys credibility. It’s the domain people most commonly associate with charities and other non-profit institutions.
  • Educate people. .org websites are known for containing valuable, unbiased information that helps people understand important issues.
  • Improve fundraising. Having a site with the .org extension is considered best for online fundraising.
  • Target audiences. The vast majority of internet users associate .org domains with non-profit organizations and humanitarian causes.

Anyone operating a non-profit will tell you that every little bit helps when it comes to finding support. And the .org domain extension can be an extra boost. Like a searchlight, it reaches the farthest corners of the internet and helps you find your people to rally them around a cause.