One of the questions I get asked on a regular basis is “What’s the difference between a Facebook personal page and a business page?”. A lot, actually. If you are representing your business with a personal profile, you are missing out on some very helpful features that are designed with businesses in mind.
Here are some of the features:
- There is no limit to the number of fans your business page can have. Personal pages have a limit of 5,000 friends.
- They are indexed by search engines. Search for any company on your favorite search engine and within the top 2-3 results will be that business’ fan page. Personal pages are not indexed by search engines.
- One of the most powerful features of a fan page are the Insights. You can get information on your followers, such as: how many people saw your last post, the best time to post an update, your most successful post types, and much more. Personal pages have no such analytics.
- People can check in to your business with a fan page. No such luck with personal pages.
It’s also important to remember that a fan page cannot become friends with any profile, “like” a fan page or follow anyone. You can also host contests and events, and advertise on fan pages using the tabs and third party apps. You cannot advertise a personal page or post, these must be done with a fan page. To take advantage of fan building, post and follower analytics, it’s in your best interest to create a fan page for your business.