In today’s social media world, it’s more important than ever to reach out to your fans. You work hard cultivating your fan base and you should do everything in your power to communicate with them. With the powers that be over at Facebook, they’ve started making it harder and harder for you to do so. But that’s no excuse! Just because your fan page’s reach is stinking, that doesn’t mean you can’t do something about it. Facebook gives you a wealth of information, right at your fingertips, to help you make better and more timely posts. On every fan page (with 30 or more fans) you have access to the Insights tab, which is where you’ll find this treasure trove of info. Today I’m going to focus on determining when to post your expertly crafted status update.
The one key to remember, for any important post, is that you will gain 90% of your reach (the number of people who see your post) within the first 30 minutes. Determining when the highest number of your fans are online is critical. Up in the top right-hand corner, you will see the “See Insights” button. Click on that and then click the “Posts” tab. Once that page loads, at the very top is a breakdown of when your fans are online. Assuming you do not have a time-sensitive post, the best time to post a status update or announcement is when the most people (on average) are online. This changes from day to day, so once you find a sweet spot for Monday, don’t expect the same results for Friday or Saturday. Run your mouse over the day tabs and you can get a view of each individual day of the week, so you can plan for the rest of the week.
That just one of the many insights that Facebook provides you to help you increase your reach. Even if you start posting to your business’ page and haven’t noticed an increase in engagement, keep trying, there’s a sweet spot there somewhere. Every page is different and every audience is different. There is no equation to determine the perfect time or the perfect type of update to reach the most of your fans. Keep testing and you’ll begin to notice your reach go higher and higher!