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The Advantages of Facebook Ads For Your Business

facebook-ads1Facebook ads have gotten a bad rap. I hear of people complaining of low click-through rates, wasted money and no conversions from their ads. GM even pulled their ads from the social media giant completely, only to announce that they were returning after an 11 month absence. One of the keys to running a successful ad campaign is knowing who you are advertising to and engaging them. You have to remember that Facebookers are not there to see ads, they are there to see what their friends are doing, or the newest cat video. Only if something catches their eye and is in line with their interests, will you see a response. Facebook ads allows you to specify the interests of the people who you are wanting to gain exposure to. We all know that Facebook is a data goldmine. Use that data to your advantage and target only the interests and groups that you know will respond to your product. Otherwise, you’re wasting money. [pullquote]Once you figure out who your audience is, you have to figure out a way to get your message across to them.[/pullquote] Engaging content is the heart of making any social media campaign work. FB ads do not have the luxury of normal pay-per-click ads, you aren’t bidding on relevant keywords or phrases that describe your business, you have to actively seek out potential ‘likers’ and give them a reason to stay.  Contact us here at Baggies 47 if you’d like to explore your options for pay-per-click and Facebook ads.

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