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3 SEO Benefits of Business Blogging

The business blog has become practically a must-have for any business looking to expand their online presence. Beyond the fact that it’s a popular vehicle for information among readers, blogs also add massive amounts of SEO value to your site. This means greater online visibility for your business, more qualified leads, and more sales.

So, how do blogs achieve this marketing miracle? When done right, a well-written business blog helps to optimize your site for both search engines and human readers, and brings them both to your website.

Here are the top 3 SEO benefits of blogging for your business:

1. Fresh content is search engine food.
Any website that has continuously updated content is one step ahead of the competition. Posting a new blog every other day (or more!) is a perfect way to signal to the search engines that you take an active approach with your website’s content and will rank you higher than if your content is stale and rarely updated. Posting a blog with links to other sections of your site bolsters the crawl-ability of the pages, which in turn increases the SEO benefit to your entire site.

2. It adds keyword-rich content to your site.
Writing a well thought out, blog post, with keywords that you’ve done research on, is one of the most effective SEO tactics available today. It creates a page that is dedicated specifically to that one keyword, so anytime someone searches for the keyword that you’re focusing on, you will have a greater chance of being clicked on. Searches using these keywords often take people right to a specific blog page, so include them to boost your blog’s SEO power. With the ability to devote an entire page of your website to a one keyword or phrase, you can easily tell, via your SEO Reports, the traffic that is being brought to your site.

3. It brings you backlinks.
Perhaps the greatest SEO benefit that a blog can offer your site is the links it will bring from other sites. Blogs are where people tend to engage with your company. They comment on your posts and link to them from their own blogs. They also leave their own links with their comments.

Whether it’s through social media, blog comments or links to your blog from other sites, backlinks increase your authority with search engines, making you more visible to readers and helping you spread your content throughout the Web. It is the marketing miracle achieved by an optimized, well-written and authoritative blog.

Baggies 47 can help you write your blogs and increase your presence in the search engines. Blogging is one of the most effective and economical ways to increase traffic to your site. If you want to boost the SEO power of your website, spread your company’s message and showcase your authority to potential buyers, a blog is a must-do. Contact us today and see the difference it makes!

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CPM or CPC? Which one is right for me?

The definitions of CPM and CPC are simple. CPM is defined as cost-per-thousand impressions. So you could have your ad shown 1,000 times and have zero clicks, yet you still have to pay a specified price that is agreed upon before the ads start showing. CPC is defined as cost-per-click. Meaning, you could have your ad shown 1,000 times and if you have zero clicks on your ad, you pay nothing. The idea behind these 2 types of advertising models is where it gets a little more complex. Mathematically comparing the cost of CPC to CPM is simple. Knowing which produces results that drive sales…that is the hard part.

CPM advertising is effective as a branding tool where you are trying to create awareness for your company, brand or products. This is perfect for new products in order to stoke interest. CPM allows you to create banners and image ads to be shown on targeted websites. Google and Bing allow advertisers to target which websites they want to be included in (or excluded from). CPM ads use competitive bidding with minimums starting at $.25 per 1,000 impressions. Focusing on ad design is critical with CPM to encourage a higher click through rate.

CPC advertising is pure performance based advertising where you only pay when someone clicks through to your website or landing page. Results are very trackable with analytics. CPC text ads are the only option available if you want your ad to appear along with Google or Bing’s search results. CPC ads require a bid of at least US$0.01 per click.

Determining which one is right for your business requires a host of tests to determine which method demands the lowest cost-per-conversion (a click that leads to a purchase or inquiry about a service that you provide). Many CPM advertisers are able to lower advertising costs and increase their sales revenue with well optimized ads.

 

 

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Building Trust Through Social Media

There is plenty of information on the web these days pertaining to the importance of social media in business and we do not have to look far to see the benefits of a successful social media campaign. Social Media integrated into your brand marketing is essential.  With over 80% of the world’s business population now proactively using online social media channels it makes sense to be exactly where your audience is and capture their attention with your brand’s personalized approach.

Regardless if you are an online marketer, or a brick and mortar establishment, you aren’t going to sell anything if you haven’t gained the trust of your potential customers. Trust that they are getting the best product, the most choices and an uncompromising level of customer service after the sale. If you are using social media marketing correctly, you will be able to instill a level of trust in your customers faster than when compared to traditional forms of advertising.

This is where social media marketing takes up where traditional advertising simply cannot go. When your business joins in on the conversation, IE. having and effectively using a social media platform to build relationships as opposed to retailing, you are going to build trust. It really is that simple. Not only do consumers now have a tool to rate you on your performance and value, you also have the same tool to interact and prove your worth.

Small- to medium-sized business who do not use social media have an uphill climb competing with the companies that have millions of advertising dollars. Social media provides potential customers with direct access to your business. In fact, all the information they will ever need about your business entity can be found online. How are you maintaining your online reputation if you aren’t “in the conversation”? How do you solve problems and discuss issues with your brand if you don’t know, or care that problems and issues even exist? How are you going to retain your client base, that you’ve worked so hard to obtain, if they don’t feel they can trust your business, or products? The simple answer is that, “You can’t”.

To acquire TRUST, join the conversation. If you don’t, you could stand to be knocked off of that pedestal that you’ve been comfortably sitting on by a competitor you previously thought posed no threat. Let us help piece together your social media strategy.

If you want to know more about building relationships with your customers the easy way, contact Baggies47, we can help.